Exclusive: Everlane Is Launching Underwear

When it comes to underwear, there are dual extremes: frilly and worried or old-fashioned and deeply unflattering. You’re possibly toying with a thought of slip in an bid to demonstrate yourself (or, some-more likely, charm someone else), or resigning to grandma panties in a hopes of no one ever saying we in them. Thankfully, Everlane is charity a assisting hand. The direct-to-consumer code famous for minimalist basis has announced currently that it’s dropping 7 styles of intimates, including 4 bottoms, one bra, a bodysuit, and a men’s fighter brief, on Mar 26.

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Everlane Underwear

Courtesy of Everlane

“As a company, we wish to build a world’s best high-quality basics, and underwear is a ultimate basic,” Everlane’s conduct of creative, Alex Spunt, exclusively told InStyle. “We wanted to make beautiful, elementary pieces and frame divided all a nonessential details.”

To front a campaign, that showcases a accumulation of body-types with 0 print retouching, Spunt wisely handpicked Girls star Jemima Kirke. “Not usually is Jemima an impossibly gifted singer and artist—she is assured in her possess skin and has a small bit of a rebel attitude,” she says.

As with many of a brand’s product, a underwear is done from Supima cotton, that consists of extra-long fibers to emanate a soft, silky feel that’s also durable, so it won’t widen out easily. The shapes are also elementary and timeless—a thong, bikini, hipster, and high-rise hipster contain a bottoms, along with one tank-style bra that Spunt says can be ragged for low-impact exercises like hiking or dog-walking. Each is accessible in an array of neutrals: heather grey, powder pink, white, and black.

RELATED: Everlane’s New Pants Already Have a 12,000 Person Wait List

Keeping in line with a company’s joining to reliable practices, a underwear is sustainably done during MAS bureau in Sri Lanka, that pays a mostly womanlike workforce twice a inhabitant smallest salary and offers innumerable preparation programs for womanlike empowerment and education.

“The bureau is creation waves in production and employs 50,000 women,” Spunt says. What’s improved than that?

Check out some highlights from the collection next and revisit everlane.com to join a wait list.