If you were a child growing up in the 90s you may have read Goosebumps, the children’s horror fiction novels written by American author R.L. Stine.
Books such as Say Cheese and Die, One Day at Horrorland, Revenge of the Lawn Gnomes, How I Got My Shrunken Head, and Vampire Breath are just a few of the classics. Since then the books have hit the big screen, with the first Goosebumps movie released in 2015.
Now, with the release of Goosebumps 2: Haunted Halloween, Sony Pictures – who helped finance both films – has teamed up with Greenfence Consumer, a platform that builds blockchain protected mobile loyalty and rewards platforms, to distribute digital trading cards.
Through Websaver.ca, consumers can collect cards each day until the 5th of November where they have the chance to get a digital scratcher card and a new opportunity to collect and win. Some of the cards are pre-loaded with free cinema tickets while others are pre-loaded with money.
It’s no longer a case of children trading cards in person, now they can do so via the blockchain. With the Goosebumps 2: Haunted Halloween GFT Authentic Digital Collectibles, it illustrates how crypto collectibles and non fungible tokens can be used for marketing, and the impact it can have on young children who spend their time online.
With the GFT brand – created by Greenfence, a blockchain platform and sister company to Greenfence Consumer – people are provided with an identifiable mark. This shows that the collectible is verfied, authentic, and authorised by the IP holder. Not only that, but value is placed on the cards due to their scarcity, desirability, and trust in the origin.
Speaking of the collaboration, Jamie Stevens, executive vice president of worldwide consumer products at Sony Pictures Entertainment, said that the company was intrigued with the work Greenfence Consumer has been doing and making blockchain user-friendly to a mass audience.
“When they approached us about collaborating with Websaver.ca, the largest coupon site in Canada, we were excited to try the platform and to reach such a large number of our target audience,” Stevens added. “Greenfence Consumer created simple, fund sweepstakes that will engage parents and their children with our movie – which is perfect because Goosebumps 2: Haunted Halloween is a really fun movie.”
Through a simple sign-in process, with no third-party requirements needed, Goosebumps’ fans can create a private digital wallet. When they sign-in, they will be presented with a Magic Book, as seen in the film, to store the cards they collect.
Stepping away from the hype of initial coin offerings (ICOs), Bitcoin, and the blockchain, Greenfence Consumer said that they instead focused on the development of blockchain-powered assets, with intrinsic value, which appeals to mass audiences.
“Digital collectibles are a powerful and practical use case for the technology, and speaks to the diverse ways in which blockchain can be leveraged,” said Mimi Slavin, head of marketing and business development at Greenfence Consumer.